Archive for Business Storytelling

Why an ad agency would promote its competition

Park&Co launched a “Buy Local Advertising” campaign, and I’ve already been told we’re crazy. Who in their right mind would promote their competition? We would. Have you ever heard that…

Park Howell

Sustainable Storytelling: How a Word is Worth a Thousand Pictures

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown.…

Park Howell

10 Sustainable Brands that Turned Green Marketing Campaigns into Movements

How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…

Park Howell

How to Put the “Park” Back in Parking Lot

If you could change your story, would you? I think a lot of people would like to reinvent themselves and rewrite their lives. Author something new, fresh, daring, even adventurous.…

Park Howell

Your Story Is Lost When Told Out of Context

I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…

Park Howell

How to Lure Your Audience on Social Media with Business Storytelling

Blogs. YouTube. Facebook. Flickr. LinkedIn. Ning. Vimeo. It’s kind of difficult to figure out just how online social media fits into an overall communications plan. I was noodling this over…

Park Howell

How to Help Your Content Marketing Survive

9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content.  How do you stand out? How do you generate comments? How…

Park Howell