Click here to see the creative behind Goodwill of Central Arizona's new outdoor campaign

Click here to see the creative behind Goodwill of Central Arizona’s new outdoor campaign

When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself  knifing your arms above your head like a Super Bowl ref signaling a touchdown. You did a silly little, “Uh huh, that’s right, I’m bad” dance between your ears.

We all know the feeling.

It’s those emotional cues that prompted our new outdoor campaign for Goodwill of Central Arizona. We married one item with one word to conjure up a thousand rewarding pictures in the minds of those who donate and shop at Goodwill.

Goodwill Transit ShelterMore importantly, it’s designed to create a snapshot of possibilities in the craniums of those who don’t.

The campaign not-so-subtly nudges you to take action. Donate. Shop. Go  hunting for one-of-a-kind treasures at Goodwill. It implores you to frequent Goodwill so that your items and cash can help with their mission of putting people back to work.

And it’s a sustainable story too, because…

  • By taking ALL of your donated items, Goodwill keeps thousands of tons of discarded stuff out of landfills and give them news lives with people who can really use it
  • If they don’t sell it, they’ll recycle it
  • The sale of your stuff goes to sustaining the training and employment of thousands of people
  • The community is sustained by the Good work of Goodwill

Think about the last time you were at a Goodwill either dropping off donations or shopping. What is the one word and the one item that best tells the story about your experience? For more ideas, you can tour the entire campaign here.