6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them
Only a sturdy brand narrative, supported by your internal business stories, will bridge you to your future Most business leaders and marketers focus on their high-level brand narrative. But few…
A Simple 10-step Brand Storytelling System to Clarify Your Business Story
The Story Cycle System™ is a proven brand storytelling template to craft more compelling business stories You are a proud owner of a purpose-business, although it probably feels like it…
The Five Stages of Grief of a Business Storyteller and How to Get Over Them
How to move from denying to accepting business and brand storytelling as key to your leadership growth I witness the five stages of grief in every business storytelling workshop I…
Use Storytelling To Capture Your Authentic Personal Brand In Your Resume
Want to capture the world and land your dream gig? Here’s how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest…
How to Use Small Stories for Huge Impact in Business Communications
The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don’t have…
Grow your brand with three insights from Oracle’s Modern Customer Experience
Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week…
How Instinctual Storytelling Catches the Biggest Fish
You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…
7 Habits of the Highly Effective Storytelling Marketer
How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim,…
What is Story Marketing and How You Can Master it
The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned…
What you can learn from the Sock Club’s fashionable brand story marketing
I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…
