Archive for Business Storytelling

How to use the Hero’s Journey to create epic business stories for your B2B marketing

Have you ever struggled to get an important concept across to your peers? We’ve all been there. The powerpoint that sucked. The big idea that didn’t penetrate smaller minds. The…

Park Howell

Why business storytelling is always about the personal dilemmas behind your professional pursuits

Story marketing must be at the heart of your content marketing Every business leader or communicator must “humanize” their brand. This is especially true for the cold, feature-and-function advertising that professional services firms run. But a…

Park Howell

The Step-by-Step Process for Crafting Your Brand Story

While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…

Park Howell

The 6 Personal Stories You Need to Know How to Tell for Your Professional Services Firm

There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to…

Park Howell

5 Proven Elements to a Powerful Business Story

Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…

Park Howell

Cartman’s Storytelling Secret Every CMO Should Steal

I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…

Park Howell
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How our survival (and your success at a party) is based on three-act stories

In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…

Park Howell

Stories propel beer brands up Maslow’s hierarchy of needs

I was leading a brand storytelling workshop the other day and explaining the relationship between how a well-told story engages an audience, which boosts them up Maslow’s Hierarchy of Needs…

Park Howell

6 proven ways to get to “YES” with your business storytelling

  “What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…

Park Howell

How to Create and Tell Great Stories that Sell

Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…

Park Howell