We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the most effective digital marketing strategies currently. It is also relatively inexpensive and easy to execute with a proper strategy in place.
With email, it is even easier to incorporate content marketing because you have a list of subscribers that have given you the ability to reach them with your content. This is an excellent opportunity for you to put yourself and your brand out with engaging content.
If you send unhelpful content to these people through your email and unsubscribe from your list, you may have lost them forever. So, it’s not enough to have email subscribers. It is crucial that you can keep them and have them reading your emails. So, how do you do this? Storytelling!
Combining storytelling with email marketing is a very effective way of improving the effectiveness of your email marketing.
In this article, we will be discussing six suggestions on how to use storytelling to improve your email marketing.
1. Share insider information
Your emails are an excellent way to provide insights into your brand. This improves the connection with your audiences and boosts your brand’s reputation. Share stories that your subscribers don’t know about that are fun, motivating, and inspiring, and watch your relationship with them become stronger.
Make sure that your story is engaging and interesting enough for them to read it to the end. Remember that they are getting emails from other individuals and brands as well. So make it worthwhile, and they will keep coming back to your emails.
2. Incorporate customer stories
You can easily convince your prospects and leads to become customers by sharing your past customers’ success stories and other people who have used your products and services. Word of mouth is a suitable marketing method, and you will be incorporating word of mouth in your storytelling in your email. This makes your email stand out.
Let your subscribers see how your products or services have helped other people and have made lives better for them. This is a psychological trick that has proved effective as the audience sees that you care about them and want to help them with your product or service.
3. Share the story of your brand’s origin.
Without exception, every one of your customers wants to hear about how you started your company. They may not have the means to tell you this, but the response that you get when you share the story of the company’s origin says it all. This is an excellent way to engage them and strengthen the connection that they have with the brand. This is what it means to have a successful brand exposure.
Make sure that you are very truthful in your storytelling. Tell them everything about how you started, the challenges you faced, and how you’ve come this far to the point you’re at. One advantage of doing this is that it lets you know your position with the customers in the market.
4. Tell them about your plans.
Your audience will become more interested in your company if you can successfully convince them about the company’s future, the plans that you have, and where it is heading. When you do this, you are indirectly telling them to patronize you now and continue to do so. You will find that this is an effective means of getting them to loosen their purse strings. When they can see the massive development plans and serious plans that you have on the ground, they will be willing to pay for your products and services because they start to see you as a brand with a strong foundation and a reliable partner for many years to come.
As mentioned on the bestessays.com website, telling the customers about innovative decisions and plans to improve the product for improved customer experience will boost their impression of your company.
5. Tell a story to thank the customer.
Telling a story, on its own, is compelling. However, you can make it more effective, interesting, engaging, and fun for your customers by telling a story that’s personal to them. Personalization is one of the most prominent trends in email marketing, but using it in your storytelling only improves your overall email marketing. This is a lot of work, but in the end, you will find it very effective.
Sending a thank you email to your customer draws them closer to the brand because they feel recognized and loved by the brand they are patronizing. Take advantage of this in email marketing by sending personal emails to your subscribers. For example, when they first subscribed to your email list, tell stories about them, when they made their first purchase, etc. Then, recap their journey with your brand with a befitting thank you in your storytelling.
6. Improve your writing skills
The effectiveness of your storytelling is determined directly by the quality of your writing. While storytelling is an effective technique to improve your email marketing, if you cannot write the stories in a fun, engaging, and exciting way, it will not be different from the typical emails they get every time. This doesn’t stand out from the rest in any way, and it will be easy to ignore it.
Email marketing has never been a complex strategy to execute. However, the abundance of content is one of the things that have come with the digital age. So, if you are going to be hugely successful in your email marketing strategy, one of the best ways to do it is to add storytelling to your emails. This helps create or strengthen the connection between the customers and the brand and achieve your marketing goals.
Justin Osborne is a writer at essay writing service, he loves to share his thoughts and opinions about education, writing and blogging with other people on different blogs and forums. Currently, he is working as a content marketer at bestessays.com.