How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
How a Souring Apple Industry Ripened a Burgeoning Wine Region
You know the adage “Give me lemons and I’ll make lemonade.” But it also applies to apples. When the apple market went south in the early 1990’s, orchardists around Lake Chelan in…
How to Harness the Energy of Your Brand Origin Story to Drive Your Business
Storytelling is one of the most powerful, yet underutilized, forces to grow your brand, business and people Don’t you just love a good story? It has the power to transport you…
How the Red Cross Learned Storytelling to Amplify its Impact
Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…
Use These World-Class Storytelling Techniques in Your Brand Stories
Brand Storytelling is About Sharing the Emotion of Your Purpose-Driven Organization with Your Customers Until We All Win. This is the powerful opening line to Nike’s Equality campaign that took…
How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers
Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience Highly-technical business executives like digital program managers, content marketers, SEO strategists…
How to Make Your Business Stories Impactful and Memorable
Top business leaders lead with stories A chapter closed on my life on Friday, January 12, 2018. After five years as the professor of storytelling, creating and teaching the communications…
Use Storytelling To Capture Your Authentic Personal Brand In Your Resume
Want to capture the world and land your dream gig? Here’s how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest…
The difference between creating interest or fascination in your brand storytelling
Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark…
How Instinctual Storytelling Catches the Biggest Fish
You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…
