Archive for Sustainable Storytelling
Sock Club's brand storytelling, using business stories to grow revenue

What you can learn from the Sock Club’s fashionable brand story marketing

I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…

Park Howell

The Two Hardest Questions You’ll Ask Yourself About Brand Storytelling

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them…

Park Howell

How two young ladies used storytelling to save Bali from plastic bag pollution

Want to be more persuasive? Tell better stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I’ve outlined the universal structure to story found in their…

Park Howell

Own your story to grow your brand, or suffer the consequences

I had my own ad agency for 20 years. We did great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much…

Park Howell

From flop sweats to rock star: How audiences buy into your story when you OWN it!

The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…

Park Howell

On a wing and a prayer following 9/11

I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in…

Park Howell

10 surefire questions to ask when creating audience personas for your purpose-driven brand

Every story starts with empathy I love Jack Handey. His Deep Thoughts from Saturday Night Live always cracked me up. I came across the one above last week while reading Originals, How Non-Conformists…

Park Howell

How the 16 characteristics of greatness apply to business storytelling

He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…

Park Howell

10 Ways to Own Your Brand Story to Grow Your Business

 Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…

Park Howell

3 tools to keep your B2B brand story from falling down

Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…

Park Howell