Why story spotting in the wild is critical to grow your leadership, sales and people
Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an…
What you can learn from the Sock Club’s fashionable brand story marketing
I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…
The Two Hardest Questions You’ll Ask Yourself About Brand Storytelling
On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them…
How two young ladies used storytelling to save Bali from plastic bag pollution
Want to be more persuasive? Tell better stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I’ve outlined the universal structure to story found in their…
Own your story to grow your brand, or suffer the consequences
I had my own ad agency for 20 years. We did great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much…
From flop sweats to rock star: How audiences buy into your story when you OWN it!
The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…
On a wing and a prayer following 9/11
I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
10 Ways to Own Your Brand Story to Grow Your Business
Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
