Archive for Sustainable Storytelling

The 3 Story Elements That Humanize Your Purpose-Driven Brand

How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…

Park Howell

What is the story behind your body of work?

I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From…

Park Howell

Rocking the Casbah: The Story Behind Where the Beatles Really Got Their Start

What is truly authentic? I was born in 1961. On Valentine’s day. The Beatles were in their infancy, too. They started playing clubs in Liverpool in 1959. Most historians point…

Park Howell
business-of-story-brand-storytelling-strategy-techniques

3 steps to creating a powerful value proposition for your purpose-driven brand

What B2B marketers can learn from Hollywood B2C value propositions All business leaders and communicators have important brand stories to tell. But most aren’t being heard, especially in your B2B…

Park Howell

Making debate cool again by crafting and telling the right brand story

The power of brand storytelling on the national stage Given the wacky election cycle we’re in, you don’t have to look far for how the power of a good story…

Park Howell

Does Your B2B Marketing Deliver on What Your Customers Really Want?

How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton…

Park Howell

How to turn impotent business narratives into important brand stories for your professional services firm

American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool and London this June Most business leaders have important brand stories, but few are…

Park Howell

You just completed your first Story Cycle workshop, now what?

  If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what…

Park Howell

6 ways to grow your business when you have your brand story straight

I have been in advertising for more than 30 years, and I remember when the introduction of the fax machine was a breathtaking technological leap forward for business. Seriously. It was…

Park Howell

The 7 primal elements to every business story that our caveman brain can’t resist

Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…

Park Howell