The Two Hardest Questions You’ll Ask Yourself About Brand Storytelling
On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them…
How two young ladies used storytelling to save Bali from plastic bag pollution
Want to be more persuasive? Tell better stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I’ve outlined the universal structure to story found in their…
Own your story to grow your brand, or suffer the consequences
I had my own ad agency for 20 years. We did great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much…
From flop sweats to rock star: How audiences buy into your story when you OWN it!
The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…
On a wing and a prayer following 9/11
I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
10 Ways to Own Your Brand Story to Grow Your Business
Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
The 3 Story Elements That Humanize Your Purpose-Driven Brand
How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…
