How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
10 Ways to Own Your Brand Story to Grow Your Business
Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
The 3 Story Elements That Humanize Your Purpose-Driven Brand
How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…
What is the story behind your body of work?
I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From…
Rocking the Casbah: The Story Behind Where the Beatles Really Got Their Start
What is truly authentic? I was born in 1961. On Valentine’s day. The Beatles were in their infancy, too. They started playing clubs in Liverpool in 1959. Most historians point…
3 steps to creating a powerful value proposition for your purpose-driven brand
What B2B marketers can learn from Hollywood B2C value propositions All business leaders and communicators have important brand stories to tell. But most aren’t being heard, especially in your B2B…
Making debate cool again by crafting and telling the right brand story
The power of brand storytelling on the national stage Given the wacky election cycle we’re in, you don’t have to look far for how the power of a good story…
Does Your B2B Marketing Deliver on What Your Customers Really Want?
How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton…
