Posts by Park Howell
customer experience

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week…

Park Howell

How Top Leaders Develop Storytelling Talents in their People

Stories shape the behaviors that build the culture that drives epic performance Earlier this year I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote…

Park Howell

How Instinctual Storytelling Catches the Biggest Fish

You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…

Park Howell

Understand Your Personal Brand Story to Grow Your Influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as…

Park Howell

7 Habits of the Highly Effective Storytelling Marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim,…

Park Howell

What is Story Marketing and How You Can Master it

The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned…

Park Howell

Why story spotting in the wild is critical to grow your leadership, sales and people

  Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an…

Park Howell
Sock Club's brand storytelling, using business stories to grow revenue

What you can learn from the Sock Club’s fashionable brand story marketing

I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…

Park Howell

Did we just elect P.T. Barnum to the White House?

(The following is an article written by pop culture historian and author, LeRoy Ashby. You can hear our discussion about how Donald Trump used the same hustles P.T. Barnum employed…

Park Howell

The Two Hardest Questions You’ll Ask Yourself About Brand Storytelling

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them…

Park Howell