Posts by Park Howell

The First Teardrop Heard Across America for Green

His name was Iron Eyes Cody, an Ersatz Indian.  The cause was Keep America Beautiful.  The TV spot was one of the first to launch the green movement in mass…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell