Posts by Park Howell

Nothing Like a Good Poisonous Toad Bash to Celebrate Earth Hour

This is right out of the Simpsons.  Seriously.  Apparently, our Australian friends across northern Queensland had a brilliant time on Sunday snacking on sausages and sipping cold drinks as they…

Park Howell

GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers

In the “What the Hell?” category, I came across a banner ad yesterday for GMC’s new Sierra Hybrid pickup truck on über green site EarthFirst.com. It wasn’t the ad placement…

Park Howell

Phoenix Celebrates the Largest Opening for Light Rail in U.S. History

Where were you on December 27, 2009? For Phoenix urbanites the date has gone down in history as the day Tempe, Phoenix and Mesa celebrated the Grand Opening of METRO…

Park Howell

6 Reasons Why Kohler’s New Promotion with Habitat for Humanity Holds Water with Me

Kohler has just launched a new water efficiency and sustainability effort called, “Save Water America.” The water conservation education promotion donates $1 worth of water-efficient products to Habitat for Humanity…

Park Howell

A Floating Island of Garbage Twice the Size of Texas?

I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco.  I found this out…

Park Howell

Making Water Conservation Sexy

I asked our word-of-mouth-marketing guru, Ryan La Rosa, to offer up a blog about our new social media outreach with the Water – Use It Wisely conservation campaign and the…

Park Howell

How Denver Water Made Conservation Cool

It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to…

Park Howell

Artist Creates Recycling Message From a Dump

Ingenious Beauty from Trash Nemo Gould is a fascinating artist in San Francisco whose remarkable sculptures are mostly crafted from found materials. He’s the “Rodin of Rubbish” having spent the…

Park Howell

The First Teardrop Heard Across America for Green

His name was Iron Eyes Cody, an Ersatz Indian.  The cause was Keep America Beautiful.  The TV spot was one of the first to launch the green movement in mass…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell