It’s difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you’re competing for mindshare with cool consumer product advertising like beer (are you starting to detect a theme in my posts), Wii, and the Victoria’s Secret Christmas offering. Denver Water and it’s “Use Only What You Need” conservation campaign is truly exceptional environmental marketing. They’ve put the orange in green.
Their campaign theme is reflected in all aspects of the work, right down to the website that is remarkably minimalist. Presumably they only used what they needed, although it feels like they’re missing some great opportunities for customer engagement. Perhaps the site gets more robust in summer, when it appears the outreach is most visible. I’ll let the campaign do the rest of the talking, because that’s all you need out of this post.