The difference between creating interest or fascination in your brand storytelling
Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark…
How to Use Small Stories for Huge Impact in Business Communications
The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don’t have…
Grow your brand with three insights from Oracle’s Modern Customer Experience
Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week…
How Top Leaders Develop Storytelling Talents in their People
Stories shape the behaviors that build the culture that drives epic performance Earlier this year I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote…
How Instinctual Storytelling Catches the Biggest Fish
You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…
Understand Your Personal Brand Story to Grow Your Influence
20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as…
7 Habits of the Highly Effective Storytelling Marketer
How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim,…
What is Story Marketing and How You Can Master it
The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned…
Why story spotting in the wild is critical to grow your leadership, sales and people
Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an…
What you can learn from the Sock Club’s fashionable brand story marketing
I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…
