Own your story to grow your brand, or suffer the consequences
I had my own ad agency for 20 years. We did great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much…
From flop sweats to rock star: How audiences buy into your story when you OWN it!
The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his…
On a wing and a prayer following 9/11
I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in…
10 surefire questions to ask when creating audience personas for your purpose-driven brand
Every story starts with empathy I love Jack Handey. His Deep Thoughts from Saturday Night Live always cracked me up. I came across the one above last week while reading Originals, How Non-Conformists…
How the 16 characteristics of greatness apply to business storytelling
He’s written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or…
Have you had business storytelling up the Wazzu?
Then create a brand story you can celebrate with your customers The new president of Washington State University cringed at the school’s legendary nickname: WAZZU. V. Lane Rawlins took the helm of…
10 quick questions to help you own your brand story
No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get…
10 Ways to Own Your Brand Story to Grow Your Business
Business storytelling is about differentiating your brand story and then OWNING IT! The three concerns I hear most from business leaders and communicators about their brands: No one knows what our…
3 tools to keep your B2B brand story from falling down
Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What’s Your Story field guide…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
