Posts by Park Howell

Business storytelling for professional services firms with live online video

My first Business of Story Blab session is in the books Great conversation and fun today on our first Blab.im session where we talked about the power of storytelling in…

Park Howell

The growing need for powerful business storytelling featured at Social Media Marketing World 2016

The importance of storytelling in business pervaded Social Media Marketing World 2016. Whether it’s real-time stories shared on Facebook Live, Periscope, or Blab.im, to how you approach visual storytelling on Instagram, to…

Park Howell

You just completed your first Story Cycle workshop, now what?

  If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what…

Park Howell

How to Craft a Potent Brand Statement for Your Professional Services Firm

Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…

Park Howell

6 ways to grow your business when you have your brand story straight

I have been in advertising for more than 30 years, and I remember when the introduction of the fax machine was a breathtaking technological leap forward for business. Seriously. It was…

Park Howell

The 7 primal elements to every business story that our caveman brain can’t resist

Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…

Park Howell

A 3-part recipe for humorous digital storytelling from Onion Labs

Most people view social media as a break in their busy schedule. They escape from whatever they’re doing and start scrolling. But the endless toilet paper roll of content makes…

Park Howell

The universal story structure of an international water conservation campaign

There is a universal pattern to story that underpins all of our lives. Joseph Campbell, America’s foremost mythologist, called it the Hero’s Journey, or monomyth. The Hero’s Journey is the structure…

Park Howell

How to use story to connect with your B2B customers and drive growth for your professional services firm

For business leaders, marketers and sales executives in professional services firms who want dynamic growth for their organization and people, business storytelling is the foundation for all of your successful…

Park Howell

What B2B marketers can learn from the Doritos “Ultrasound” Super Bowl TV Spot

As all of you students in my Executive Master of Sustainability Leadership communications course know, a universal structure to storytelling pervades our lives. We see it in the movies we…

Park Howell