Does Your B2B Marketing Deliver on What Your Customers Really Want?
How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton…
How to turn impotent business narratives into important brand stories for your professional services firm
American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool and London this June Most business leaders have important brand stories, but few are…
How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story
The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…
4 Easy Steps to Clarify Your Brand Position Statement
Every epic brand story starts with a positioning statement that differentiates you from the masses Leo Tolstoy, the famous Russian author, wrestled with the existential crisis of finding meaning in…
Business storytelling for professional services firms with live online video
My first Business of Story Blab session is in the books Great conversation and fun today on our first Blab.im session where we talked about the power of storytelling in…
The growing need for powerful business storytelling featured at Social Media Marketing World 2016
The importance of storytelling in business pervaded Social Media Marketing World 2016. Whether it’s real-time stories shared on Facebook Live, Periscope, or Blab.im, to how you approach visual storytelling on Instagram, to…
You just completed your first Story Cycle workshop, now what?
If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what…
How to Craft a Potent Brand Statement for Your Professional Services Firm
Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…
6 ways to grow your business when you have your brand story straight
I have been in advertising for more than 30 years, and I remember when the introduction of the fax machine was a breathtaking technological leap forward for business. Seriously. It was…
The 7 primal elements to every business story that our caveman brain can’t resist
Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…
