Posts by Park Howell

How to turn impotent business narratives into important brand stories for your professional services firm

American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool and London this June Most business leaders have important brand stories, but few are…

Park Howell

How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story

The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…

Park Howell

4 Easy Steps to Clarify Your Brand Position Statement

Every epic brand story starts with a positioning statement that differentiates you from the masses Leo Tolstoy, the famous Russian author, wrestled with the existential crisis of finding meaning in…

Park Howell

Business storytelling for professional services firms with live online video

My first Business of Story Blab session is in the books Great conversation and fun today on our first Blab.im session where we talked about the power of storytelling in…

Park Howell

The growing need for powerful business storytelling featured at Social Media Marketing World 2016

The importance of storytelling in business pervaded Social Media Marketing World 2016. Whether it’s real-time stories shared on Facebook Live, Periscope, or Blab.im, to how you approach visual storytelling on Instagram, to…

Park Howell

You just completed your first Story Cycle workshop, now what?

  If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what…

Park Howell

How to Craft a Potent Brand Statement for Your Professional Services Firm

Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…

Park Howell

6 ways to grow your business when you have your brand story straight

I have been in advertising for more than 30 years, and I remember when the introduction of the fax machine was a breathtaking technological leap forward for business. Seriously. It was…

Park Howell

The 7 primal elements to every business story that our caveman brain can’t resist

Sometimes we get lucky and tell a business story that blows away our audience. But what if you could share predictably powerful business narratives on a more consistent basis? You can, but…

Park Howell

A 3-part recipe for humorous digital storytelling from Onion Labs

Most people view social media as a break in their busy schedule. They escape from whatever they’re doing and start scrolling. But the endless toilet paper roll of content makes…

Park Howell