Archive for Storytelling for Sales

How to Craft a Potent Brand Statement for Your Professional Services Firm

Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…

Park Howell

How to use the Hero’s Journey to create epic business stories for your B2B marketing

Have you ever struggled to get an important concept across to your peers? We’ve all been there. The powerpoint that sucked. The big idea that didn’t penetrate smaller minds. The…

Park Howell

The Step-by-Step Process for Crafting Your Brand Story

While storytelling has become ubiquitous in advertising, and numerous books tell you why stories are important for your brand, I can actually show you how to craft and tell compelling…

Park Howell

Cartman’s Storytelling Secret Every CMO Should Steal

I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…

Park Howell

How to Create and Tell Great Stories that Sell

Network marketers grow their downliness product sales through compelling business and personal storytelling. I stepped onto the stage, throat dry, underarms moist. My adrenalin level rivaled that of a hyperactive…

Park Howell

How to Put the “Park” Back in Parking Lot

If you could change your story, would you? I think a lot of people would like to reinvent themselves and rewrite their lives. Author something new, fresh, daring, even adventurous.…

Park Howell

Craft Your Elevator Pitch With This Simple Online Tool

What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first, I thought it was…

Park Howell

How to Lure Your Audience on Social Media with Business Storytelling

Blogs. YouTube. Facebook. Flickr. LinkedIn. Ning. Vimeo. It’s kind of difficult to figure out just how online social media fits into an overall communications plan. I was noodling this over…

Park Howell