A Simple 10-step Brand Storytelling System to Clarify Your Business Story
The Story Cycle System™ is a proven brand storytelling template to craft more compelling business stories You are a proud owner of a purpose-business, although it probably feels like it…
How To Enhance Your Brand By Harnessing The Power Of Screenwriting Story Techniques
In this post, I’d like to talk about how you can use movies — specifically the protagonist’s journey through the movie — as a guide to enhancing your brand and…
Use Storytelling To Capture Your Authentic Personal Brand In Your Resume
Want to capture the world and land your dream gig? Here’s how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest…
How to Use Small Stories for Huge Impact in Business Communications
The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don’t have…
How Instinctual Storytelling Catches the Biggest Fish
You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains…
Understand Your Personal Brand Story to Grow Your Influence
20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as…
What is Story Marketing and How You Can Master it
The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned…
Brand Storytelling is not About What You Make, but What You Make Happen
I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to…
10 quick questions to help you own your brand story
No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get…
How to Create Killer Customer Personas for your Professional Services Firm’s Brand Story
The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands…
