Archive for Brand Storytelling

How to Create a Powerful Tagline with a High-Speed, Low-Cost Process

“Taglines while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, unfortunately the market today is making…

Park Howell

Create a Tagline for Your Sustainable Cause in 5 Easy Steps

Have you ever been tasked with creating that perfect, memorable line that captures exactly what your company or organization does? Oh yeah, and inspires people to action? AND, is unforgettable,…

Park Howell