Posts by Guest Author
Brand story strategy creation

A Recipe for Creating Core Brand Values

Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…

Sabra Rubinstein

How to Stay True to Your Brand Archetype in Times of Crisis

Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…

Margaret Mark & Carol Pearson
Brand storytelling, elevator pitch and your brand story.

Why You Need to Pitch Your Brand Promise in 9 Seconds or Less

A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…

Jeffrey Shaw

The Art of Social Media Storytelling

How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…

Guest Author
Brand strategy, leadership communications and business storytelling

How to Communicate Your Business Strategy More Effectively

All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…

Shawn Callahan

How Resilient Brands Use Story to Transform Setbacks into Comebacks

It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…

Sandra Younger
Unsafe Thinking book on brand strategy and innovation

Prepare to Overcome Naysayers on Your Creative Journey

Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested.   For years, Buchheit had been working on a…

Jonah Sachs

Why Pitching Your Brand is 99% Telling Your Own Story

What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself.  A writer, director, or other creative type walks into…

Guest Author
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder
Unique value proposition, brand positioning, brand storytelling

How to Grow Your Business Without Changing Who You Are

Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…

Sally Hogshead