Posts by Guest Author

How Story Shapes Help You Share Your Unique Value Proposition

Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…

Nick Westergaard

Your Internal Story Shapes Your Brand Success

We all know that it takes a compelling story to stand out in a crowded marketplace and attract ideal clients. But what happens when your internal story doesn’t match your…

Melanie Benson

Finding Your Competitor Differentiation Story

How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…

Paul Smith

Understanding Your Business Narrative, so Customers Know Where They Fit

This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…

Cassie Roma

Use These World-Class Storytelling Techniques in Your Brand Stories

Brand Storytelling is About Sharing the Emotion of Your Purpose-Driven Organization with Your Customers Until We All Win. This is the powerful opening line to Nike’s Equality campaign that took…

Guest Author
Business storytelling, brand storytelling, content marketing, international brand stories

How to Find the Story in Your Story

Enjoy the adventure of your craft I was pretty fearless in my teens and twenties. I figured out how to get myself to Switzerland as an exchange student at sixteen,…

Pam Slim
Brand storytelling, customer personas, business storytelling, storytelling speaker

Who are You For in Your Brand Story?

No, really — who are you for? (And before you get all fidgety about “who” versus “whom,” I know it’s “whom.” But few of us talk like that in real…

Tamsen Webster
Business storytelling, leadership storytelling, storytelling speakers.

How to Build Empathy in Your Leadership Stories

Business storytelling is about more than just engaging and captivating You want to help your customers, employees, and other stakeholders. You want to tell stories to influence, motivate, and lead.…

Joshua Spodek
Business storytelling, brand story strategy, content marketing, digital storytelling

How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience Highly-technical business executives like digital program managers, content marketers, SEO strategists…

Guest Author

Don’t Invent Your Story, Spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…

Annie Franceschi