Posts by Guest Author
Business storytelling, brand story strategy, content marketing, digital storytelling

How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience Highly-technical business executives like digital program managers, content marketers, SEO strategists…

Guest Author

Don’t Invent Your Story, Spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…

Annie Franceschi

How to Create Your Personal Brand Story to Grow Your Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…

Michael Gass

Growing from Startup to Scale-Up

Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit…

Greg Head

How To Enhance Your Brand By Harnessing The Power Of Screenwriting Story Techniques

In this post, I’d like to talk about how you can use movies — specifically the protagonist’s journey through the movie — as a guide to enhancing your brand and…

Guest Author