Archive for Book Reviews

Is your business storytelling capturing the rapt attention of your customer?

Look at this painting. It tells a powerful story. Where is your attention focused? Now look away and see if you can describe the landscape that surrounds the frightened horse…

Park Howell

How to Rewrite Your Story and Make it an Epic

We all lead storybook lives. It’s just that some of the stories are real page-turning-barn-burners, while others are as ashen as the dust that blankets their covers. In every life,…

Park Howell

What the New Social Media Book, “Trust Agents,” and Dr. Seuss Have in Common

  My favorite Dr. Seuss book growing up was, “If I Ran the Circus.” It was a tale of out-of-control entrepreneurism at its best. It’s about a boy, Morris McGurk,…

Park Howell

10 Considerations When Approaching a Private Company About Supporting Your Public Cause

A wise old marketing sage once asked me, “What’s a newspaper in business for?” “To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a…

Park Howell