Archive for Book Reviews

How social media is humanizing corporations

Command and control. It is one of the lasting corporate legacies of the industrial age. But its grip is weakening. For 100 years, most American companies have approached corporate culture…

Park Howell

Can Creativity Really Increase Sales?

Do award-winning TV spots generate more sales than your typical, “50% off, buy now, this weekend only!” commercial? “Absolutely!” according to a 10-year global study of creativity and advertising that…

Park Howell

6 proven ways to get to “YES” with your business storytelling

  “What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…

Park Howell

Are you practicing creative destruction as a green marketer?

If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every…

Park Howell

5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…

Park Howell

5 Ways to Make Your Nonprofit Marketing More Fun

The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…

Park Howell

Are you following the new rules of green marketing?

She corrected me immediately. I said that the word “Green” was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, “The New Rules of Green Marketing,”…

Park Howell

Don’t put off reading this post.

I’ve been putting off writing this post for a long time. The resistance has been strong. But given that it’s a new year, and all of our resolutions are on…

Park Howell

How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”

My friend, Pete Walsh, is plagued with an occasionally wicked slice from his left-handed golf swing. Yet, it never gets him down. He has the mental tools and insight to…

Park Howell

The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession

This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on…

Park Howell