Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…
6 Suggestions To Improve Your Email Marketing By Storytelling
We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…
Use Story Mapping to Better Understand Your Customers
A Business Analyst’s Experience With User Story Mapping When developing a product or service in any industry, it’s imperative to not only consider but also understand consumer behavior. The process…
How to Improve Your Business Storytelling Through Music
The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…
How Web Design Helps You Tell Your Brand Story
Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…
5 Ways to Craft Your Brand Origin Story
Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…
How to Infuse Your Brand Story Through Design
Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…
How a Personal Adventure Will Help Your Sales Story Sell
A true story, well told, reveals a truth about ourselves and the world around us. We want to connect deeply with our prospects and if we demonstrate how we’re uniquely…
How a Strong Learning Culture is Great for Business
Nowadays, it is becoming increasingly common for organizations of all sizes to build learning into the very fabric of their work. Learning and development (L&D) is an essential part of…
Why Storytelling is Important for Local Businesses
What do all successful local businesses have in common? Most have remarkable brand stories. In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…
