Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
What My TEDx Talk Taught Me About Storytelling
Your most compelling personal brand story is found in your simple scenes Do you ever get cotton-mouth when you speak? Nerves set in. Your armpits seem to suck all the…
How to Dominate a Market Category With Your Brand Origin Story
The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…
Why Pitching Your Brand is 99% Telling Your Own Story
What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself. A writer, director, or other creative type walks into…
How the Red Cross Learned Storytelling to Amplify its Impact
Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…
How to Live by Your Unique Value Proposition
Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…
How to Grow Your Business Without Changing Who You Are
Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…
How Story Shapes Help You Share Your Unique Value Proposition
Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…
Your Internal Story Shapes Your Brand Success
We all know that it takes a compelling story to stand out in a crowded marketplace and attract ideal clients. But what happens when your internal story doesn’t match your…
Finding Your Competitor Differentiation Story
How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…
Understanding Your Business Narrative, so Customers Know Where They Fit
This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…
