Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell
Why You Need Conflict In Your Brand Story

Conflict: A Life or Death Impact on Your Brand Story

At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…

Park Howell

Why Digital PR & Storytelling Go Hand In Hand

  Digital PR is at the heart of every successful business. It supports growth, boosts brand recognition, and increases your ranking in those all-important search queries. And by incorporating storytelling…

Guest Author
Brand story strategy framework and system for business storytelling and leadership

How to Simply Craft a Short Story That Celebrates Your Brand

Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…

Park Howell
In-demand soft skills, storytelling, leadership, creativity, persuasion, collaboration and adaptability in business

How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller

LinkedIn just announced the five most in-demand soft skills. The ability to tell a good story is at the core of each. In 2013, I was quizzing 35 internationally renowned…

Park Howell

Learn This Proven Brand Story Framework

In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…

Park Howell

Corporate Storytelling Examples from Well-Known Brands

  In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your…

Kristin Savage
4 Simple Tips for Better Corporate Storytelling on Business of Story

4 Simple Tips for Better Corporate Storytelling

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee when asked why storytelling is important. Think about it: Your own business idea started from…

Serena Dorf
5 Tips to Make Your Emails Better with Storytelling

5 Tips to Make Your Email Marketing Better with Storytelling

While there are far more channels than ever before and far more ways to approach marketing, we live in a world where people can opt in and out of content…

Guest Author

Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)

“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…

Andrew Robinson
Brand storytelling, customer journey and business leadership storytelling

How to Deliver a Winning Customer Experience

What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…

Greg Chapman