Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Why Digital PR & Storytelling Go Hand In Hand
Digital PR is at the heart of every successful business. It supports growth, boosts brand recognition, and increases your ranking in those all-important search queries. And by incorporating storytelling…
How to Simply Craft a Short Story That Celebrates Your Brand
Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…
How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller
LinkedIn just announced the five most in-demand soft skills. The ability to tell a good story is at the core of each. In 2013, I was quizzing 35 internationally renowned…
Learn This Proven Brand Story Framework
In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…
Corporate Storytelling Examples from Well-Known Brands
In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your…
4 Simple Tips for Better Corporate Storytelling
“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee when asked why storytelling is important. Think about it: Your own business idea started from…
5 Tips to Make Your Email Marketing Better with Storytelling
While there are far more channels than ever before and far more ways to approach marketing, we live in a world where people can opt in and out of content…
Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)
“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…
How to Deliver a Winning Customer Experience
What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…
6 Brand Story Actions That Build Make-Mom-Proud Companies
Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…
