Brand origin stories and branding strategy

How to Harness the Energy of Your Brand Origin Story to Drive Your Business

Storytelling is one of the most powerful, yet underutilized, forces to grow your brand, business and people Don't you just love a good story? It has the power to transport you anywhere. Business ...

Brand story strategy creation

A Recipe for Creating Core Brand Values

Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new ...

How to Stay True to Your Brand Archetype in Times of Crisis

Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage. ...

Brand storytelling, elevator pitch and your brand story.

Why You Need to Pitch Your Brand Promise in 9 Seconds or Less

A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give ...

The Art of Social Media Storytelling

How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events have ...

Brand strategy, leadership communications and business storytelling

How to Communicate Your Business Strategy More Effectively

All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott." He’s looking ...

How Resilient Brands Use Story to Transform Setbacks into Comebacks

It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more personal, yet ...

Unsafe Thinking book on brand strategy and innovation

Prepare to Overcome Naysayers on Your Creative Journey

Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested.   For years, Buchheit had been working on a skunkworks ...

TEDTalk on personal branding and brand story strategy for organizations to grow revenue, influence and leadership

What My TEDx Talk Taught Me About Storytelling

Your most compelling personal brand story is found in your simple scenes Do you ever get cotton-mouth when you speak? Nerves set in. Your armpits seem to suck all the moisture ...

Why Pitching Your Brand is 99% Telling Your Own Story

What you can learn from Hollywood movie pitching about selling your brand story The pitch. It's as old as cinema itself.  A writer, director, or other creative type walks into the ...