Where to Find Your Brand Story
Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…
Three Dreaded Assumptions That Derail Business Communications
Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…
New Study Finds Miscommunication is Costing American Businesses $1.2 Trillion Annually
A new report on the state of business communication by Harris Poll on behalf of Grammarly surveyed 251 business leaders and 1,001 knowledge workers in the U.S. to find out…
10 Secrets to Producing Your Finest Podcast
Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…
The ABT Helps You Sell More by Saying Less
I woke up this morning to this nice note on LinkedIn from Allan Rienstra: “The ABT is the easiest change I’ve ever made to my customer correspondence style and with…
How to Use the ABT for a Powerful One-Floor Elevator Pitch
With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas. I felt the…
All Powerful Leadership Communication is Built on an ABT
Narrative is leadership that will move nations. Regardless if you’re a leader in business, sales, marketing or human resources, you know how stories excite people to action. But storytelling isn’t…
The Evolution of Data Storytelling
Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…
The Most Powerful Business Storytelling Starts With the ABT
All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…
6 Suggestions To Improve Your Email Marketing By Storytelling
We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…
