This NEW Business Storytelling deliberate mastery training program will show you the proven narrative hook of the ABT (And, But, Therefore) storytelling framework.
How Brand Storytelling Helped BROKK Demolish its Competition
Make your brand story your customer’s story “He wanted to take his clothes off and rub his naked body all over the demolition robot.” That is the story Mike Martin shared with…
How Coca-Cola Used the Story Cycle System™ to Double the Impact of its Fleet Ecodriving Program
Doubling the fleet’s fuel efficiency through story How do you sell a planet-friendly driver training program to road-worn truck drivers? You tell the story from behind their steering wheels, not…
Creating a Brand Personality to Make Debate Cool Again
The power of brand storytelling on the national stage Whether you like him or not, Donald Trump is the supreme storyteller; the Brander in Chief. He keeps it simple: “America…
Community Health Center Grows by More than 600% into National Leader in Sustainable Healthcare
How Adelante Sustainable Healthcare clarified its brand story to amplify its impact and simplify its life. Clinica Adelante was a 33-year-old community health center in Maricopa County, AZ, whose mission…
How Brand Storytelling Created the Largest Water Conservation Outreach Effort of its Kind
“Don’t tell me to save water, show me how.” That was the consistent message we received from three separate consumer surveys in metropolitan Phoenix back in 1998. Interesting that it…
