Are You Story Built?
Release Your Inner Storyteller to Create an Epic Brand
Compelling stories help people make sense of their lives and propel them into action. What is it about a good narrative that resonates so powerfully with audiences? What can today’s brands learn from the age-old art of storytelling? In Story Built: How to Craft Spellbinding Brand Stories that Create Epic Customer Engagement in 10 Easy Steps, 30-year advertising veteran and sustainable marketing expert Park Howell dives head-first into these questions, taking readers first on an exploration of the universal power of “the hero’s journey”, then through his proven, 10-step process for crafting catalyzing stories of their own. Learn how to ignite movements among audiences and begin nudging the world in any direction you choose using the captivating power of story.
Download a Free Preview of the Book
You’re invited to download a preview of Park’s upcoming book, Story Built: How to Craft Spellbinding Brand Stories that Create Epic Customer Engagement in 10 Easy Steps. Unlock the first chapter simply by entering your name and e-mail address in the fields below, then click the “Download a preview of the book” button which will appear below.
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