Business Storytelling Deliberate Practice Program

As you know, storytelling is powerful in business. More purpose-driven brands are using story to grow their sales and their people. But narrative is difficult to master unless you intentionally tell stories every single day. Park Howell has created this proven deliberate practice program to help you learn narrative skills, apply them daily in your work to become an accomplished brand storyteller.

The goal is to build a storytelling culture in your organization. We begin with a half-day masterclass to kickoff week one. Then your team receives six weekly assignments that build your storytelling skills through real-world application. We culminate with a 60 to 90-minute workshop to coach your cohort.

You and your team will:

  • Learn how to use the And, But and Therefore narrative framework to create a focused theme
    for every communications piece
  • Apply the five primal elements of storytelling to make your communications compelling
  • Create engaging presentations, proposals, white papers and other longer-form communications
    using the Story Cycle SystemTM that follows a narrative arc your audiences can’t resist
  • Become adept at spotting stories in the wild for use in your inbound and outbound marketing
  • Develop a story library for sales, marketing and employee engagement

We tailor our hands-on sessions to the exact needs of your audience.

Here is an overview:

  • 9:00 am: Introduction & warm up
  • 9:15: Why storytelling is more important now than ever to be heard and understood
  • 9:20: ACTIVITY: Experience how humans are hardwired for story
  • 9:30: Introduction to the And, But & Therefore (ABT) narrative to focus your story
  • 9:40: ACTIVITY: Create and share individual ABTs and workshop them with your gathering
  • 10:00: Introduction to ABT support stories and their five primal elements
  • 10:20: ACTIVITY: Capture three moments/scenes that have shaped who you are today
  • 10:30: BREAK
  • 10:45: ACTIVITY: Workshop the moments/scenes with the gathering
  • 11:00: Introduction to the Story Cycle SystemTM
  • 11:10: ACTIVITY: Crafting individual stories using the Story Cycle SystemTM
  • 11:30: ACTIVITY: Workshop individual stories with the gathering
  • 11:50 Q&A

Each attendee gets an And, But & Therefore worksheet, story spotting worksheet and a What’s Your Story? workbook, plus links to additional resources to continue building their storytelling muscles.

  • Week 2: And, But & Therefore assignment and worksheet to encourage daily use
  • Week 3: Using the five primal story elements to create your ABT support stories
  • Week 4: Outlining presentations, proposals and white papers using the Story Cycle SystemTM
  • Week 5: Creating a narrative roadmap using the ABT, support stories and the Story Cycle
  • Week 6: Using brand descriptors to create story categories and organize your content
  • Week 7: Building your story library
  • Week 8: 60-minute video conference coaching session with your team to bring it all together

Check Availability