Welcome Listeners of the Evolution of Brand Podcast


Thanks for listening to my interview on the Evolution of Brand podcast with Jason Cercone on how to use the ABT to make your brand storytelling more impactful.

Jason is an amazing interviewer whose goal is to help you clarify the value you offer for speed to impact.

I shared how you can use the ABT (And, But, Therefore) agile narrative framework to clarify your brand story, amplify your impact and simplify your life.



  • Park Howell: The World’s Most Industrious Storyteller

    Grow as a confident and influential communicator.

  • Apply the ABT (And, But, Therefore) agile narrative framework to make all of your messages land right the first time.
  • Become more persuasive using the Five Primal Elements of a short story for big impact.
  • Craft compelling presentations with the 10-step Story Cycle System™

But you have to understand the magic to cast the spell. That’s why I’m here to help you excel through the stories you tell.

Please use promo code eob-abt (all lowercase), for 30% off your ABTs of Agile Communications™ online course. #StoryOn!


Your Storytelling Resources: