Welcome Listeners of the Let’s Talk Sales Podcast


Thanks for listening to my interview with Elizabeth Frederick on the Let’s Talk Sales podcast on how to use the ABT (And, But, Therefore) agile narrative framework to ignite your sales.

Elizabeth is such a gracious and insightful host. We had a terrific time exploring storytelling and how to get your messages to land right the first time, every time, using the ABT.

You’ll learn how to clarify your sales stories, amplify your impact and simplify your life.



  • Park Howell: The World’s Most Industrious Storyteller

    Grow as a confident and influential communicator.

  • Apply the ABT (And, But, Therefore) agile narrative framework to make all of your messages land right the first time.
  • Become more persuasive using the Five Primal Elements of a short story for big impact.
  • Craft compelling presentations with the 10-step Story Cycle System™

But you have to understand the magic to cast the spell. That’s why I’m here to help you excel through the stories you tell.

Please use promo code lts-abt (all lowercase), for 30% off your ABTs of Agile Communications™ online course. #StoryOn!


Your Storytelling Resources: