Welcome Listeners of the SaaS Fuel Podcast


Thanks for listening to my interview with Jeff Mains on his excellent SaaS Fuel podcast. We examined how you can simplify your brand, sales and marketing storytelling for greater impact.

Jeff is such a marvelous host with great questions and how is generous with his own insights. We had a terrific time exploring how you can use the ABT (And, But, Therefore) agile narrative framework to not only focus your brand narrative but to use this messaging marvel to tell your stories.

You’ll learn how to clarify your sales stories, amplify your impact and simplify your life.



  • Park Howell: The World’s Most Industrious Storyteller

    Grow as a confident and influential communicator.

  • Apply the ABT (And, But, Therefore) agile narrative framework to make all of your messages land right the first time.
  • Become more persuasive using the Five Primal Elements of a short story for big impact.
  • Craft compelling presentations with the 10-step Story Cycle System™

But you have to understand the magic to cast the spell. That’s why I’m here to help you excel through the stories you tell.

Please use promo code saas-fuel (all lowercase), for 30% off your ABTs of Agile Communications™ online course. #StoryOn!


Your Storytelling Resources: