Welcome Listeners of the Changing the Sales Game Podcast


Thanks for listening to my interview on the Changing the Sales Game podcast with Connie Whitman on how to use the ABT agile narrative framework to sell more by saying less.

Connie is such a generous host. If you truly want to up your sales game, start by using the ABT. You’ll leverage the three forces of story – Agreement, Contradiction & Consequence – to automatically connect with the primal, pattern-seeking, decision-making limbic brain of your buyer so your sales messages land right the first time every time.

You’ll learn how to clarify your sales stories, amplify your impact and simplify your life.



  • Park Howell: The World’s Most Industrious Storyteller

    Grow as a confident and influential communicator.

  • Apply the ABT (And, But, Therefore) agile narrative framework to make all of your messages land right the first time.
  • Become more persuasive using the Five Primal Elements of a short story for big impact.
  • Craft compelling presentations with the 10-step Story Cycle System™

But you have to understand the magic to cast the spell. That’s why I’m here to help you excel through the stories you tell.

Please use promo code salesgame-abt (all lowercase), for 30% off your ABTs of Agile Communications™ online course. #StoryOn!


Your Storytelling Resources: