Deliberate Practice Program
You and your team will:
- Learn how to use the And, But and Therefore narrative framework to create a focused theme
for every communications piece - Apply the five primal elements of storytelling to make your communications compelling
- Create engaging presentations, proposals, white papers and other longer-form communications
using the Story Cycle System™ that follows a narrative arc your audiences can’t resist - Become adept at spotting stories in the wild for use in your inbound and outbound marketing
- Develop a story library for sales, marketing and employee engagement
We tailor our hands-on sessions to the exact needs of your audience.
Here is an overview:
- 9:00 am: Introduction & warm up
- 9:15: Why storytelling is more important now than ever to be heard and understood
- 9:20: ACTIVITY: Experience how humans are hardwired for story
- 9:30: Introduction to the And, But & Therefore (ABT) narrative to focus your story
- 9:40: ACTIVITY: Create and share individual ABTs and workshop them with your gathering
- 10:00: Introduction to ABT support stories and their five primal elements
- 10:20: ACTIVITY: Capture three moments/scenes that have shaped who you are today
- 10:30: BREAK:
- 10:45: ACTIVITY: Workshop the moments/scenes with the gathering
- 11:00: Introduction to the Story Cycle SystemTM
- 11:10: ACTIVITY: Crafting individual stories using the Story Cycle SystemTM
- 11:30: ACTIVITY: Workshop individual stories with the gathering
- 11:50 Q&A
- Lunch!
Each attendee gets an And, But & Therefore worksheet, story spotting worksheet and a What’s Your Story? workbook, plus links to additional resources to continue building their storytelling muscles.
- Week 2: And, But & Therefore assignment and worksheet to encourage daily use
- Week 3: Using the five primal story elements to create your ABT support stories
- Week 4: Outlining presentations, proposals and white papers using the Story Cycle SystemTM
- Week 5: Creating a narrative roadmap using the ABT, support stories and the Story Cycle
- Week 6: Using brand descriptors to create story categories and organize your content
- Week 7: Building your story library
- Week 8: 60-minute video conference coaching session with your team to bring it all together
