Search results for “patagonia”

Patagonia’s Director of Philosophy shares the power of authentic storytelling with students of new Executive Master’s for Sustainability Leadership program at ASU

…share with our students how Patagonia demonstrates its leadership in sustainability through the authentic stories it tells and lives. You can explore Patagonia’s commitment to the environment by reading the…

Park Howell

#3: How to Be a Story Activist

…to storytelling, and has been with Patagonia since its inception.   During his tenure with Patagonia, Stanley has seen a marked shift in human behavior toward the forces of nature….

Park Howell

#240: How the World’s Most Admired Brands Tell Their Stories

…Business of Story online course #53: How to Use Archetypes to Create Deeper Customer Connections Patagonia Brand Strategy / Positioning Case Study Gucci Brand Strategy / Positioning Case Study Facebook…


The Step-by-Step Process for Crafting Your Brand Story

…have evolved from being promoters of stuff to publishers of valued content. They view consumers as allies. For instance, Patagonia, with its “Don’t Buy This Jacket” campaign, has reframed the…

Park Howell

How Sustainable is Your Sustainability Message?

…it. They are both an online and bricks-and-mortar boutique that makes it fun and easy for consumers to embrace sustainable green products in their lives and homes. Patagonia has been…

Park Howell

#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

…instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially…

Park Howell

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

…scenes.” – Park Howell Mentioned In This Episode Kris Herbert Kingswood Skis Kingswood WeSki Patagonia: Don’t Buy This Jacket Hit Makers: How to Succeed in an Age of Distraction…

Park Howell

10 Sustainable Brands that Turned Green Marketing Campaigns into Movements

…benefit from. Patagonia – The Tin Shed. Enough said. Red – Park&Co’s former creative director, Luis Medina, chimed in, “Like a lot of people, when that campaign first emerged I…

Park Howell

Purpose-driven marketing made easier through new book: Good Works!

…Best Buy, Patagonia, and of course, Park&Co. You’ll learn ways to: Persuade consumers to join your company in supporting a good cause Support product sales and consumer engagement by linking…

Park Howell

10 Brand Story Elements of REI’s Disruptive #OptOutside Black Friday Campaign

…Stakes In its bold proclamation to #OptOutside instead of shop, much like Patagonia’s “Don’t Buy This Jacket” campaign in 2011, REI is building employee and customer engagement by expressly living…

Park Howell