Acetech Storytelling Training Resources
You Must Understand the Magic to Cast the Spell
It was a delight working with you at the Acetech Leadership Summit. Now you know how to use the And, But, Therefore (ABT) agile narrative framework to make your brand stories land right the first time, every time.
But while the ABT is short and sweet, it’s tricky to use!
Therefore, to help you excel through the stories you tell, I’ve provided these additional storytelling resources.
Your Storytelling Training Starts Now:
Click on the image or this link to start your quick online course.
Use access code: acetech (all lowercase) for FREE access through the end of April, 2023.
How Stories Move Us To Action:
Learn about Joseph Campbell’s Hero’s Journey story framework called the Monomyth.
The most powerful stories are always about a moment when everything changes. To help you find these important moments in your life, please watch my TEDx Talk:
Start Looking for Your Scenes and Your Story Will Find You…
So How Do You Structure a Compelling Story?
All influential and persuasive organizational storytelling starts with the ABT (And, But, Therefore) agile narrative framework.
The ABT works because it leverages the three forces of story, which are agreement, contradiction and consequence, in its structure. Our primal pattern-seeking, cause-and-effect, decision-making limbic buying brain LOVES this story formula because it makes even the most complex messages simple and easy to get.
A friendly reminder from Calvin & Hobbs about what your audience is ALWAYS thinking…
More Storytelling Resources:
- Read Nikolas Kristoff”s Advice for Saving the World article to understand why a singular narrative moves people to action.
- How to Use the ABT for a Powerful One-Floor Elevator Pitch
- Grab your ABT Development Card for handy guidance in crafting your ABTs.
- Download the list of ABT replacement words to create variety in your communications: ABT Replacement Words
- Build your narrative intuition by using the ABT every day: ABT Habit Stacking
- Listen to a deep dive into the ABT: The One Narrative Framework You Need for Effective Business Storytelling
- Download your copy of The Narrative Gym for Business
#StoryOn, my friend!
≈Park
