Disruption
1. Read Vol. IV of the Business of Story online magazine: “Disruption: Creating Your Unique Value Proposition”![](https://businessofstory.com/wp-content/uploads/2020/05/BOS-Magazine-4-Guests.png)
2. Listen to Jennifer Russo on the Business of Story podcast to learn how she clarified her personal brand story to land the director of communications role for Banner Health: “How to Bring Clarity and Energy to Your Brand Story”
3. Watch my quick explanation on how to create your UVP