Disruption
1. Read Vol. IV of the Business of Story online magazine: “Disruption: Creating Your Unique Value Proposition”
2. Listen to Jennifer Russo on the Business of Story podcast to learn how she clarified her personal brand story to land the director of communications role for Banner Health: “How to Bring Clarity and Energy to Your Brand Story”
![[JENNIFER RUSSO] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/09/Jennifer-Russo_Wide-v2.png)
3. Watch my quick explanation on how to create your UVP
