Search results for “got green?”
Columbia Sportswear just went all “Zappos” on me
…on customer service has raised the bar for the entire retail industry? Then I got the chance to test it with Columbia Sportswear. How would Gert “Ma” Boyle stack up…
Write, create, produce, and 12 other ways to develop a better storyline for your life
…he’s only got one more planned. It’s in January on the 23rd and 24th. If you want to craft a better story, whether its for your life, cause, product, or…
My next chapter opens on Donald Miller’s “Storyline Conference”
…make it a more interesting tale that matters. Intrigued, I then read his earlier book that spawned A Million Miles called, “Blue Like Jazz.” That’s when he got me, and…
Humorous Social Media Campaign About Purchasing “Infidelity Credits” Pokes Fun at Carbon Offset Industry
…offset in a single guy named Allen, who has no prospects of finding a partner. Then Steve presented Lisa with his cheating offset certificate and they got married. Steve, of…
Nothing Like a Good Poisonous Toad Bash to Celebrate Earth Hour
…celebrated the state’s inaugural “Toad Day Out.” Essentially, hundreds of Aussies young and old got together for a mass killing of poisonous cane toads (Not as cute nor as politically…
How to Peddle a Bike With a Story
…want $14, but we’ll take $11.” “Right. Got it. No problem,” I said with complete confidence, finally awakening to this great endeavor he had just bestowed upon me. Money was…
How storytelling helps brands bond with customers for life
…I got home I went for a beer. Habit. The mountains weren’t blue on my Coors Light yet, so I popped open a golden Corona. As I Q-tipped the lime…
5 Proven Elements to a Powerful Business Story
…the same campaign. One would pull great, the other, not so much. It wasn’t until we got intentional about using story structure, instead of just relying on our innate storytelling…
The difference between creating interest or fascination in your brand storytelling
…Jack looks up from his drawing at Rose, and then pressed play. He got goosebumps. Cameron tells of jumping on the phone with Horner extolling how perfectly the music worked….
What you can learn from the Sock Club’s fashionable brand story marketing
I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from…
