Search results for “got green?”
“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing
…to put the word “green” in the name of your company or product, unless you’re opening a paint store that only sells shades of green, then it’s relevant. Green leafy…
Don’t Kill Your Green Marketing with These Clichés
…shortcuts with their brands along the way. Are these marketing clichés in sustainability making “Green” the new “Vanilla”? Download the Got Green? and 10 Other Brand-Curdling Clichés of Green Marketing?…
How not to make your green marketing a joke
I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of…
Have clichés rendered your green marketing unsustainable?
Click logo to take the “Got Green?” green marketing challenge Are you a green marketer who has considered using the call-to-action, “Got Green?” Are you a sustainable company that put…
Are you following the new rules of green marketing?
Jacquie Ottman, 20+ Year Green Marketing Veteran She corrected me immediately. I said that the word “Green” was losing its voracity in green marketing. Jacquelyn Ottman, author of the new…
Green marketing and the five steps to a more sustainable brand
…Burgers of the world. Entrepreneur Magazine, in its November issue, features an article on the five-step guide to marketing a green business called: Selling Green. They called me as a…
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
Seven ways to tell sustainable stories for green marketers
…in your green marketing” What is the “Three Sunflower” analogy for green marketers in identifying and targeting your audiences when promoting environmental behavior change? “How sustainable is your sustainability message?”…
A double shot of brand storytelling at Creative Mornings in Scottsdale
…in hands, sprigs growing out of lumps of coal). I led with my “Got Green? and 10 Other Brand Curdling Clichés of Green Marketing” rant just so the audience understood…
GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers
…partnership, and one that, in my humble opinion, furthers consumer cynicism towards green washing. I got such a big kick out of this bizarre pairing of advertiser and media that…
