Podcast

How to Unlock Brand Alignment to Accelerate Your Business Growth

When Michele and I got married 37 years ago, she had a Toyota Camry that had been rear-ended.

Although they repaired her car, it never drove right again. It crabbed its way down the road because the wheel alignment was off.

It rattled, tore through the tires, stressed the chassis and its fuel efficiency was probably halved.

So imagine what happens to your business efficiency when your brand is out of alignment.

Today we have a brand alignment expert, Brandon Coleman Jr., author of Brand On! The Hidden Power of Brand Alignment, and host of the Brand On podcast.

He is a renowned branding legend with the acute ability to cut through clutter to amplify others’ potential.

His gifted awareness and enthusiastic, all-in spirit have fueled exponential success on thousands of brand alignment engagements across many different industries spanning five decades.

Brandon will show you the communication potholes to avoid to make sure your brand is in perfect alignment to accelerate your business growth.He is a born visionary entrepreneur, noted speaker, author and Outstanding Alumnus of Mays Business School at Texas A&M University, where he served on the Dean’s Advisory Board for 25 years.

With a propensity for straight talk and a genuine love for seeing others reach their dreams, Brandon is driven by an unselfish desire to make an immediate positive impact on your business and your life.

Brandon’s beliefs on brand alignment:

Brand Alignment is the Key to Growth – Your story isn’t just what you say; it’s how you show up in every interaction.
Emotional Connection Drives Engagement – The most powerful stories evoke emotions that build trust and loyalty.
Authenticity Wins Every Time – In a crowded marketplace, the brands that succeed are the ones that stay true to their core values.