Podcast

Dr. Jessica Vogelsang

#473: Why Building Trust With Your Storytelling is the Best Medicine

When you see a loved one in the hospital, is your first inclination to race to their echocardiogram and review their charts?

Or do you spring to their bedside, clasp their hand, and ask how they’re feeling?

We all naturally gravitate to their story, not their data. We leave that up to the docs to translate and explain their findings later.

But first, their story.

Our guest today, Dr. Jessica Vogelsang, is a veterinarian and Chief Medical Officer of the American Animal Hospital Association (AAHA). She’s also an international speaker and bestselling author of All Dogs Go to Kevin.

As you will hear, Dr. Vogelsang is a huge proponent of storytelling in evidenced-based practices like pet and human healthcare.

As one of the first veterinarians to establish an internet presence back in 2009, she is a vocal advocate for science communication, telemedicine, and the importance of the human-animal bond.

Today you learn why she believes storytelling is the best medicine in all practices, why getting medical providers to open up about their why is crucial, and how marketers have a real and important impact on healthcare by guiding the right messages to make families healthy.

Takeaways:

Storytelling is a powerful tool for veterinarians to build trust with their clients.
Sharing personal stories and success stories of pets can help create a connection with pet owners.
Veterinarians should consider hiring someone who loves storytelling to handle their marketing efforts.
Support and professional development are crucial for veterinarians to cope with the emotional challenges of their profession.