Shawn Callahan, co-owner of Anecdote

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business.

Callahan also authored, Putting Stories to Work: Mastering Business Storytelling, the bible on spotting, capturing and telling stories in the wilds of your organization.

In this week’s episode, we’re sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions.

Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you’ll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told.

In This Episode, You’ll Learn

• Utilizing the Clarity Story Pattern
• Putting your brand strategy story through the “Costanza Test”
• The four steps to making a strategy story work for you

Key Quotes

“Story is all about something that happened that is unanticipated, and what changed from it.” – Shawn Callahan

“Each person has their own arrangement. Let anyone tell it the way they want to tell it.” – Shawn Callahan

“If you want to be a good writer, you need to be a good reader. Likewise, if you want to be a good storyteller, you need to be a good story listener.”  – Shawn Callahan

“They thought they had story strategy, but they really had just a wished outcome.” – Park Howell

“You’re not creating these stories, you’re finding them in the wild.” – Park Howell

“Our brains are wired to use stories to create meaning out of life.” – Park Howell

Mentioned In This Episode

• Shawn Callahan
• Shawn Callahan Twitter
• Putting Stories to Work: Mastering Business Storytelling
• Mark Shank
• Anecdote.com
• Anecdotally Speaking

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