Podcast
#181: Why A Clear Brand Story Gets You Heard and Referred
#181: Why A Clear Brand Story Gets You Heard and Referred
Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”
Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management. Apparently, as technology advances, the employers’ need for soft skills from their employees also advances.
At the core of each of these skills is the ability to tell a clear and concise story.
Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit.
Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market.
Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities.
The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling. When you master storytelling, you’re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let’s apply clarity in our messaging and business storytelling.
In This Episode, You Will Learn
- The memory dart and how it differs from an elevator pitch
- The 5 elements of clarity and how they came into play in the applied science of storytelling
- How to get your internal team to live into your brand story
Key Quotes
“If people are to remember you for one thing, it’s got to be the right thing.” —Steve Woodruff
“Storytelling is the Velcro of collaboration because it brings and sticks two worlds together.” —Park Howell
“Rise above the noise.” —Steve Woodruff
“The faster we get into people’s minds and overcome their resistance, the faster people will remember us and refer us.” —Steve Woodruff
Mentioned In This Episode
- Clarity Consulting
- The 10 Most In-Demand Skills According to LinkedIn
- Clarity Wins: Get Heard, Get Referred by Steve Woodruff
- Clarityfuel.com
- Steve Woodruff Website
- Steve Woodruff Twitter
- Steve Woodruff LinkedIn
- Blog: How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller
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