Jeffrey Shaw, author of LINGO

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”?

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s that you don’t know their lingo.

To know someone’s lingo is to know their values and emotional triggers. But if you’re not speaking your customer’s secret lingo, then you’re probably missing sales, losing margin and turning off loyalty. 

Jeffrey Shaw turned his struggling portrait photography business into one of the most sought-after high-end luxury services in the country by studying his ideal customer and learning what makes them tick. What he learned, he’s shared in his new book LINGO: Discover Your Customer’s Secret Language and Make Your Business Irresistible. He has truly mastered the art of identifying and understanding the secret language of your ideal customer.

On this week’s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves stories. At the end of it, you too will be the king (or queen) of lingo.

In This Episode, You Will Learn

• The five steps of the Secret Language Strategy that allows you to pose profound questions inside your customer’s head
• How Jeffrey grew his portrait photography business by 500% in one year using his Lingo technique
• How synchronicity means you’re on the right path following your unique purpose.

Key Quotes

“To know someone’s lingo is to know their values.” –Jeffrey Shaw

“People don’t hire you because you’re the best, they hire you because you get them, and they get you” –Jeffrey Shaw

“Familiarity creates comfort, but it also stands out.” –Jeffrey Shaw

“Pose the question that gets their attention.” –Jeffrey Shaw

Mentioned In This Episode

• Jeffrey Shaw
• Lingo by Jeffrey Shaw
• Lingo Media Kit
• Jeffrey Shaw Photography
• Hit Makers: The Science of Popularity in an Age of Distraction
• Creative Warriors Podcast

Listen To More Episodes