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    • Mark Smyth
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Death-by-acronym for the J.C. Penney brand

August 10th, 2012

Green is dead: How to stop selling sustainability like it’s a pair of sneakers

December 19th, 2012
Sock Club's brand storytelling, using business stories to grow revenue

What you can learn from the Sock Club’s fashionable brand story marketing

January 3rd, 2017

Why CMO’s Need to Keep Engineers Out of Marketing

November 6th, 2009

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