Podcast

#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

Ever wonder what it takes to survive the insane career of advertising?

Cameron Day, author of the acclaimed “Advertising Survival Guide” trilogy, is here to show you how.

Cameron brings four decades of experience from the creative trenches, where he’s developed crazy disruptive campaigns that have transformed brands.

From the profound influence of his father’s wisdom – who was Guy Day, co-founder of the iconic ad agency Chiat Day – to navigating ageism in a youth-obsessed industry, to harnessing AI as a creative superpower—Cameron shares the kind of insights you can only gain from being a creative gladiator in a soul-crushing coliseum.

From his mediocrity-repelling mind, he’ll inspire you to find those fundamental human truths that make advertising magic happen and your career extraordinary.

From Cameron’s Wedsite:

“Some people may look at me and think I’ve got it easier than other creatives. And on some level, I suppose they’re right.

As the son of Guy Day, I’ve had the advantage of priceless coaching from a man who knew a thing or two about the sometimes messy but rarely dull business of building brands.

He taught me that tenacity is every bit as important as sheer talent and that work ethic and modesty are traits well worth honing.

To never delude myself into thinking I was more “creative” after a couple drinks, or after a few hits of weed.

To constantly work at being better.

My father encouraged me to be that rare creative who shows up early and does his best work during daylight hours. To run toward the fires rather than away from them. To willingly get my hands dirty fixing problems I didn’t create.

To get to know the media people and the planners, and to ask account people and HR folks to lunch no matter how strange it appears to others.

To value time spent in the company of clients when you’re not trying to sell them anything.

In short, to build bridges.”

What’s In It For You:

  • Discipline is crucial in the creative field.
  • Mentorship plays a vital role in career development.
  • Courage in creativity can lead to remarkable results.
  • The importance of storytelling in advertising cannot be overstated.
  • Using AI can help overcome idea blocks.

Chapters:

  • 00:00 The Influence of Fathers
  • 02:58 Navigating the Advertising World
  • 05:45 Lessons from Early Career Experiences
  • 13:06 Creative Problem Solving in Advertising
  • 18:05 Disruptive Campaigns and Their Impact
  • 25:13 Finding Fundamental Truths in Creativity
  • 31:23 Creative Risk-Taking in Advertising
  • 33:06 The Power of Curiosity in Client Engagement
  • 34:26 Finding Unique Angles in Marketing
  • 39:18 Navigating Ageism in the Creative Industry
  • 40:28 AI’s Impact on Creativity and Advertising
  • 51:33 Leveraging AI for Brand Storytelling

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Website: https://businessofstory.com/abt/

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