Robert McKee – Screenwriting Coach

#7: Hollywood Storytelling in Business

#7: Hollywood Storytelling in Business

Legendary screenwriting coach, Robert McKee, teaches business leaders how to think like an author to connect with people and move them to action.

He authored what many in the movie business deem the bible of screenwriting in his book STORY: Substance, Structure, Style, and the Principles of Screenwriting. I took his four-day screenwriting course in L.A., and spent the morning with him in his Connecticut home recording several podcasts on Hollywood storytelling in business.51c1Pf0fe7L._SX331_BO1,204,203,200_

On today’s show, you’ll learn

  • Basics of story form in business
  • Difference between narrative and story
  • Why it’s critical to understand your audience

You can get a taste of McKee by how actor Brian Cox portrayed him in the movie Adaption.


Key Quotes

  • “Story form is as old as time. This is the way the human mind apprehended reality.” – Robert McKee
  • “Storytelling is the nature of communication.” – Robert McKee
  • “Life does not teach you how to live. We need great storytellers to give us the equipment we need to live.” – Robert McKee
  • “Data is the foundation of a story, but not necessarily a story. You have to use a story to bring that data to life.” – Park Howell
  • “Data plus context plus metaphor times story equals meaning.” – Park Howell
  • “Know your audience in a godlike way.” – Park Howell


Mentioned In This Episode

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