Podcast
How to Map Your Business Goals to Story Strategy
#31: How to Map Your Business Goals to Story Strategy
Customer focus isn’t just a fad. Now, marketers have more resources than ever to craft engaging, data-driven experiences to attract and retain customers. Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story podcast to help you navigate the world of modern marketing to engage your ideal customers.
How are these two marketing professionals connected? Chris Moody and Randy Frisch host the popular podcast ContentPros. ContentPros interviews features marketing professionals from brands across the world, and unlocks the strategies and secrets to content marketing strategy, operations, measurement, staffing and more.
What is your audience going to experience when interacting with your brand? Find out how these successful brands optimize online interactions with their customers on Chris and Randy’s Business of Story podcast.
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