Jesse Kay

Jesse Kay, Host of 20 under 20s podcast

#105: How to Connect To Generation Z With Your Story Marketing

#105: How to Connect To Generation Z With Your Story Marketing

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20’s, and is becoming an expert on how to connect with Generation Z (aka Gen Z) with your brand storytelling.

Just as we were starting to learn how to best connect with millennials, a new generation has arrived.

Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert.Jesse Kay | Generation Z

Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now!

Tune in today and learn how to best communicate with the smartphone generation.

In This Episode, You Will Learn

  • How to effectively attract Gen Z
  • How to communicate with the smartphone generation
  • Co-creating your own stories through social media

Key Quotes

  • “As long as you know your audience, you can connect with them.” – Jesse Kay
  • “If it fails, that’s okay. Failure is learning.” – Jesse Kay
  • “There are no barriers. Anyone can start anything.” – Jesse Kay
  • “You have to take a hard stance to capture someone’s attention.” – Jesse Kay
  • “You have to be extreme in your storytelling to catch Gen Z.” – Park Howell

Mentioned In This Episode

Are you ready to get your brand story straight? 

Get your storytelling marketing started with the DIY guide to compelling brand stories that sell. Learn More.

Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell | Storytelling Brand Strategist & Keynote Speaker

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

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