Phil Jones, Best Selling Author and Business Educator

#120: The Magic Words That Make Your Business Storytelling More Persuasive

#120: The Magic Words That Make Your Business Storytelling More Persuasive

There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason!

Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive.

But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.Exactly What to Say: The Magic Words for Influence and Impact

Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.

He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word!

In This Episode, You Will Learn

  • The magic words of persuasion
  • Changing sales to solutions; addressing the problem rather than the product
  • Bringing simplicity and integrity to the workplace

Key Quotes

“I would never sell towards the product, I always serve towards the problems.” – Phil Jones

“My goal in the creation of these magic words is to subconsciously communicate to them in a rejection-free way.” – Phil Jones

“It’s not just what you say, it also how you say it and when. Timing is everything.” – Phil Jones

“If you think about a feeling, you can’t help but experience it.” – Phil Jones

“Indecision is the number one roadblock to people’s success.” – Phil Jones

“The ‘but’ is where the conflict begins in every story.” – Park Howell

Mentioned In This Episode


Business Story Strategist, Keynote Speaker, and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

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