Tim Ash

#290: Why Tap the Primal Brain for Storytelling?

#290: Why Tap the Primal Brain for Storytelling?

Your business stories must appeal to the primal survival instinct of the brain. When done well, stories are messaging hacks that allow you to cut through the noise and hook the hearts of your audience. But the only way to understand how our brains really work is to examine the complete evolutionary arc. That’s because once you understand how people process information, many behaviors (including your customers’) will become more predictable so you can grab their attention and truly connect with them.

Here to explore our cerebral world is Tim Ash, an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain: Demystifying How We Think and Why We Act.

In this episode Tim shares why we should tap into the primal brain of our customers with our business storytelling. 

Discussed in this Episode

  • The evolutionary reasons behind our need to tell stories
  • Why our brains don’t know the difference between fact or fiction
  • Key requirements of a story
  • Why the same story can have a radically different impact depending on the recipient


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